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Rex Software
Contact for pricingBest for: Australian agencies wanting a real estate-specific CRM with AI built around local workflows.
Rex is a purpose-built Australian real estate CRM, generally a better fit than adapting a generic CRM, since its templates and AI features are already structured around listing and vendor workflows specific to this market.
Visit Rex Software →Canva
From $0Best for: agents wanting fast, on-brand listing graphics and social content without a designer.
Canva's Magic Write and Magic Edit features are genuinely useful for turning listing photos into a full set of social-ready assets quickly. The free tier covers basic use, with full AI features unlocked on the Pro plan.
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Basic design and limited AI features |
| Pro | $15/mo | Full Magic Write, Magic Edit, brand kits |
ChatGPT Plus
From $20/moBest for: drafting listing descriptions, vendor emails, and market summaries quickly.
A ChatGPT Plus or Claude Pro subscription covers most of an agent's everyday writing needs, listing copy, emails, proposal content, at a fraction of the cost of a dedicated real estate copy tool. Always have a human review the output before it goes live.
| Plan | Price | Notes |
|---|---|---|
| Plus | $20/mo | GPT-4o access, image generation |
Follow Up Boss
Contact for pricingBest for: agencies wanting AI-assisted lead follow-up sequences separate from the core CRM.
Follow Up Boss focuses specifically on automating and sequencing lead follow-up, useful if your existing CRM's follow-up automation isn't strong enough on its own.
Visit Follow Up Boss →Before You Subscribe
What actually matters when comparing real estate AI tools
Check what's already included free
REA and Domain have both rolled AI features (price guides, vendor reports, AI-drafted descriptions) directly into their existing agent platforms. Check what you're already paying for before buying a third-party tool that duplicates it.
Never publish AI copy unreviewed
The ACCC and state regulators are clear that real estate advertising can't mislead. AI-drafted listing copy has genuinely invented details (schools, renovations) in real cases, always have a human check before publishing.
Privacy Act obligations are tightening
The OAIC has specifically flagged real estate agencies over data collected at open homes. From December 2026, new automated decision-making transparency rules apply, factor this into any AI tool that touches client data.
Purpose-built beats generic, usually
A real estate-specific CRM (like Rex) tends to save more time than adapting a generic tool, since the templates already match how Australian agents actually work.
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