Runway
From $12/moBest for: small creative teams producing cinematic short clips and AI-assisted ads.
Runway offers a genuine free tier with one-time starter credits, then scales through three paid tiers. It's a strong pick if you want granular creative control without committing to the priciest plans straight away.
| Plan | Price | Notes |
|---|---|---|
| Standard | $12/mo | Billed yearly, entry-level generation |
| Pro | $28/mo | Billed yearly, higher usage limits |
| Max | $76/mo | Billed yearly, production-ready output |
Luma AI
From $30/moBest for: businesses that want commercial usage rights included from the entry tier.
Luma's pricing scales heavily with volume. The entry Plus plan covers image and video generation with commercial rights, while the higher tiers mainly buy more generation capacity rather than new features.
| Plan | Price | Notes |
|---|---|---|
| Plus | $30/mo | Commercial use included |
| Pro | $90/mo | Higher generation volume |
| Ultra | $300/mo | High-volume production |
HeyGen
From $29/moBest for: talking-head and avatar-style videos, training or explainer content.
HeyGen leans into avatar and presenter-style video rather than cinematic generation. The free plan allows a small number of monthly videos, enough to properly trial it before committing.
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Up to 3 videos per month |
| Creator | $29/mo | Unlimited generations |
| Team | $39/seat/mo | 2 seats included, 4K export |
Higgsfield
From $25/moBest for: agencies wanting access to multiple underlying AI video models in one workspace.
Rather than building its own single model, Higgsfield gives access to several leading video models under one subscription and credit system, useful if your work spans different styles and outputs.
| Plan | Price | Notes |
|---|---|---|
| Explorer | $25/mo | ~1.5 minutes of video |
| Creator | $75/mo | ~7.5 minutes of video |
| Wizard | $200/mo | ~30 minutes of video |
Kling AI
Free tier availableBest for: creators wanting strong output quality without an immediate paid commitment.
Kling has built a very large creator base globally and consistently ranks near the top of independent quality benchmarks. Worth trialling on the free tier before deciding if a paid plan is needed for your workflow.
Before You Subscribe
What actually matters when comparing these tools
Credits aren't minutes
Every platform measures usage differently. Check how many actual seconds of usable video your monthly credits produce before comparing price tags directly.
Resolution gates cost extra
Many entry plans cap you at 1080p, with 4K or higher locked behind a more expensive tier or a separate "boost" credit.
Consistency matters more than the demo
Use free trials to check whether a tool holds a character or scene consistent across multiple clips, this affects how many generations you'll actually waste.
Check commercial usage rights
Some entry-level plans restrict output to personal use only. If this is for client work, confirm commercial rights are included in the plan you're paying for.
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