Some links on this page may be affiliate links, meaning we may earn a commission if you sign up through them, at no extra cost to you. This never affects our rankings or opinions.
Jasper
From $39/moBest for: marketing teams needing brand-consistent copy across a lot of content.
Jasper remains a strong pick for teams who need consistent brand voice across many writers. One honest caveat: sources disagree on whether Jasper's affiliate program is still active, one report says it closed in 2023, another cites current commission terms, so confirm directly with Jasper before assuming this is an affiliate opportunity.
| Plan | Price | Notes |
|---|---|---|
| Creator | $39/mo | Solo users, core features |
| Pro | $69/mo | Team collaboration, Brand Voice |
| Business | Custom pricing | Enterprise governance |
Copy.ai
From $0Best for: small businesses and startups wanting fast, affordable marketing copy with a genuine free tier.
Copy.ai has grown from a copywriting tool into a broader workflow platform, but its core writing features remain accessible and affordable, with a usable free tier for testing before you commit.
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 2,000 words/mo |
| Starter | $36/mo | Unlimited words, Workflows feature |
| Advanced | Higher tiers | Team features, more automation |
Writesonic
From $16/moBest for: long-form, SEO-driven blog content at scale.
Writesonic has leaned hard into SEO-optimised long-form content and, more recently, tracking how a brand appears across AI platforms like ChatGPT and Gemini. A solid pick if content marketing and search visibility are the main goal.
| Plan | Price | Notes |
|---|---|---|
| Starter | $16/mo | Entry-level content generation |
| Standard | Higher tiers | More words, more features |
Rytr
From $0Best for: freelancers and solo operators who just need occasional, low-cost AI writing help.
Rytr is the most affordable meaningful option here, with a genuinely usable free tier. It won't match Jasper or Copy.ai on advanced features, but for straightforward writing tasks on a tight budget, it's hard to beat the price.
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 10,000 characters/mo |
| Saver | $9/mo | Unlimited characters, core features |
Before You Subscribe
What actually matters when comparing writing tools
Brand voice consistency
If multiple people will be writing with the tool, check whether it can actually learn and hold a consistent brand voice, not every tool does this well.
Word limits vs real usage
Free tiers often cap out fast in real business use. Estimate your actual monthly word count before assuming a cheap plan will cover you.
Don't skip human editing
AI-generated copy still benefits from a human pass, for accuracy, tone, and catching anything that reads oddly. Budget the time for this regardless of which tool you pick.
Check for AI-content detection risk
If SEO content is the goal, make sure the output reads naturally and isn't flagged as low-quality by search engines, always edit before publishing.
Need a content strategy, not just a tool?
Browse verified Australian AI marketing agencies who can build this out for you.
Browse AI Marketing Agencies